The CBD market is growing at such rapid rates that entrepreneurs are jumping at the chance to build their own Private Label CBD brand. The industry is expected to reach over $47 billion by 2028. That represents a compound annual growth rate of over 21%.
With an average “good” CAGR sitting at around 8 to 12%, this means that investing in building a CBD brand of your own right now has nearly double the growth rate of another type of business. But what does building a CBD brand mean and how difficult is it?
With the right private label CBD manufacturing partner, you honestly do have to do that much. By using private label CBD products, you can skip the hassle of starting from scratch and get right to selling high-quality CBD products.
Read on as we explore what you need to know about the CBD market, starting your own CBD brand, and some of the white label CBD services you can expect to enjoy when starting your business.
What to Know About the CBD Market
The CBD industry has exploded in recent years, thanks to the passage of the 2018 Farm Bill that legalized the cultivation of hemp. Today, CBD can be found in a wide range of products, from tinctures and oils to gummies and topicals.
If you’re not convinced of the growth, then just take a look at some of these statistics:
- 64% of Americans view CBD as safer than alcohol
- 60% of Americans have tried a CBD product before
- Of those who’ve used CBD products, 62% use them to relieve stress
Simply put, CBD products are everywhere these days. With so many people using CBD products, it’s no wonder that the CBD market is growing rapidly.
Understanding the CBD Market for Private Label CBD Entrepreneurs
Understanding the CBD market as a consumer is one thing. Understanding the market as a business owner or entrepreneur is another thing. If you’re thinking about starting a CBD business, there are a few things you should know.
Namely, it’s important to do your research. The CBD market is still relatively new compared to other industries, so it’s important to educate yourself on the products and the industry before you dive in.
There are a lot of different CBD products on the market, and not all of them are created equal. You’ll need to choose a niche and find a product that fits your audience.
Likewise, it’s helpful to know that the majority of CBD products are currently being sold online, but brick-and-mortar stores are also getting involved.
This is great, though, as it makes your digital marketing efforts a bit easier. However, you will need to be mindful of legality when marketing online as cannabis-derived products are somewhat restricted on platforms like Facebook.
When it comes down to it, CBD is totally legal, though. Products containing CBD are derived from either hemp or marijuana plants. Hemp-derived CBD is legal in all 50 states, but marijuana-derived CBD is not.
Ultimately, there are numerous health benefits associated with CBD, such as:
- Pain relief
- Reduced anxiety and depression
- Improved sleep
Understanding the benefits can help you more effectively market them to your target audience online. And by understanding the CBD market and its potential, you can position yourself to take advantage of this growing industry.
The CBD market is booming, so now is the perfect time to get involved. If you’re thinking about becoming an entrepreneur, keep these things in mind and you’ll be on your way to success.
Private Label CBD: Understanding the Basics
Likewise, if you’re interested in white label CBD solutions, you’ll need to understand the very basic CBD offerings.
Namely, when it comes to white label CBD products, you’ve got three main types of CBD to choose from:
- Full-spectrum CBD
- Broad-spectrum CBD
- CBD Isolate
Let’s break down each of those three types briefly just so you know what you expect when you start talking to white label CBD providers. Knowing which one you’d prefer is important as every partner offers something different.
Note that, regardless of which one you’re interested in, Organics Fulfillment can create the perfect purification percentage for you. We always send our CBD products to third-party labs for further testing so that you know you’ll meet federal guidelines.
Full-spectrum CBD oil contains all of the compounds found in the cannabis plant, including THC. This means that full-spectrum CBD oil may have a broader range of potential health benefits than CBD isolate, which contains only CBD.
However, it also means that full-spectrum CBD oil may contain trace amounts of THC. As a result, full-spectrum CBD oil is not necessarily completely free of THC.
Broad-spectrum CBD is a type of CBD that contains all of the cannabinoids, terpenes, and flavonoids found in the cannabis plant, but without the THC.
For people who are concerned about the potential psychoactive effects of THC, broad-spectrum CBD oil may be a better choice than broad-spectrum, as it contains most of the compounds found in cannabis but without any THC at all.
CBD isolate is a pure, crystalline powder that contains 99% pure CBD. CBD isolate is derived from industrial hemp and contains no other active compounds. This makes it the most potent form of CBD available on the market and can be used in a variety of ways.
Consumers are able to add CBD isolate to food and beverages or take it sublingually. As a CBD business, this means you’re able to add it to a variety of products, including edibles, topicals, tinctures, and more. Interested in learning about your options? Fill out an Organics Fulfillment form to get started.
Private Label CBD: The Most Popular CBD Products
Before diving into the business aspects of building a CBD brand, it’s important to understand what you’d be selling.
If you’re not familiar with CBD products, then it’s helpful to know that CBD oil is one of the most popular ways to take CBD, as it offers a simple and effective way to deliver the compound to your body.
Tinctures are another popular option, and they come in a wide range of flavors and potencies. Consumers looking for something with a more distinct CBD flavor, often opt for a CBD vape cartridge.
For those who prefer not to inhale CBD, there are also a variety of topical products available, including lotions, creams, and balms. These can be applied directly to the skin for targeted relief.
This is really what makes a CBD business such a great investment. No matter what your consumers’ needs are, there’s a CBD product out there that can help.
Benefits Of Building a CBD Business
CBD products are becoming increasingly popular as more people learn about the potential health benefits of CBD. For those who are interested in starting a CBD business, there are a number of potential benefits.
First, CBD is a relatively new industry, so there is still significant room for growth. Additionally, CBD products are not currently regulated by the FDA, which means that there are fewer restrictions on how they can be marketed and sold.
Lastly, many people believe that CBD has the potential to help treat a variety of conditions, including anxiety, pain, and insomnia. As the CBD market continues to expand, there may be even more opportunities for those who are interested in starting a CBD business.
How Does a Private Label CBD Program Work?
A private label CBD program is a great way to get your own CBD products without having to invest in costly infrastructure or hire personnel.
Under a private label program, you purchase CBD products that have already been manufactured by another company. You then put your own brand on the products and sell them as your own.
Ultimately, private label CBD programs are an efficient way to get started in the CBD industry with minimal start-up costs. This is the case whether you have an existing business you’re looking to add onto or if you’re interested in starting a brand new CBD business.
For example, if you already sell health and wellness products, you can add CBD products to your line-up without having to build a new production facility or hire new staff.
All in all, private label CBD programs provide a turn-key solution for entrepreneurs who want to enter the booming CBD industry.
Benefits of a White Label CBD Program
If you’re thinking that you could just source, design, and sell CBD products yourself and make a bigger profit than going through a private label provider then we’ve got some news for you. Working with the right private label program can help cut your costs and increase revenue.
Namely, there are a few main benefits of a white label CBD program that all center around helping you with product fulfillment and product design. This means that you’re left with time to focus on marketing your product online and increasing sales!
A white label CBD program can help with product fulfillment by providing a way to outsource the manufacturing of CBD products. This can be beneficial for companies that do not have the facilities or expertise to produce CBD products themselves.
Likewise, it’s a way to access a ready-made product that is already compliant with all relevant regulations. This takes the guesswork out of product formulation and compliance, freeing up valuable time and resources.
White label programs can also be helpful for companies that want to expand their product offerings without incurring the costs of setting up their own manufacturing operations. This can be a cost-effective way to bring new CBD products to market and grow your business.
And finally, the right white label CBD program can help you manage inventory levels, ensuring that products are always available when needed.
Wouldn’t it be nice to create a CBD brand that is attractive, engaging, and helps target the right audience? As a white label provider, our team has experience in CBD marketing and design. This means that we’re able to help you design your brand.
You can get your own custom label designed and printed, or you can use a template that is already made. Either way, you will save time and money by not having to pay someone to design your labels for you.
You can also get a custom logo designed for your company, which can be printed on all of your products. This will help to make your brand more recognizable and will increase your sales.
It doesn’t stop at just label design, though. Our white label CBD program includes label printing services. This means that you never have to send off your designs for printing or deal with printing issues.
Basically, with a white label CBD program, you can get the same high-quality printing results as a professional printer, but at a fraction of the cost.
This type of service can save you time and money, and it can also help to ensure that your products are properly labeled and compliant with government regulations.
So if you’re looking for a way to streamline the packaging and labeling of your CBD oil products, a white label program may be the best solution for you.
If your white label CBD partner is handling label printing and order fulfillment then how will you ever get your product so that you can take marketing photos? Technically, you don’t have to.
Professional product photography can make a big difference in how your products look to potential customers, and it can be expensive to hire a professional photographer.
With a white label CBD program, you can get high-quality product photos without having to pay for them yourself.
In addition, a white label CBD program can help you save time and money on product photography by providing you with mockups that you can use for your product photos.
This means that you won’t have to spend time creating your own product photos from scratch, and you’ll also save money on printing costs.
Who Are White Label CBD Products Great For?
If you own an existing business and are struggling to see just how a white label CBD program could both benefit you and be integrated into your existing business plan and product offerings then keep scrolling!
We’ve worked with a variety of businesses that have been able to use our private label services to grow their existing businesses. Here are a few great examples of businesses that can especially benefit from white label CBD products. If you’re still not sure how these products fit into your business, get in touch.
White label CBD products are a great option for vape shops looking to sell CBD products. By partnering with a white label CBD company, vape shops can get high-quality CBD products without having to invest in their own manufacturing or testing facilities.
White label CBD companies also offer branding and marketing support, which can be extremely helpful for a new vape shop.
In addition, white label CBD products are often more affordable than products that are manufactured by the vape shop itself. This is because white label companies can take advantage of economies of scale and pass the savings on to their customers.
If you’re a vape shop owner, it’s also worth checking out your Delta 8 private label options. Delta 8 has become a lot more popular among cannabis users than CBD these days due to its psychoactive properties.
CBD products are becoming increasingly popular among massage therapists and their clients. Unlike THC, the psychoactive compound in marijuana, CBD does not produce any intoxicating effects.
White label CBD products are an especially great option for massage studios. By choosing a white label product, you can be sure that you’re getting a high-quality product that meets your standards.
You also have the flexibility to create your own branding and packaging, which can help you to stand out from the competition. With so many advantages, it’s no wonder that white label CBD products are becoming increasingly popular among massage therapists.
Initially, it seems that many supplement store owners are hesitant to stock CBD products because they don’t want to be seen as endorsing a controversial substance. White label CBD products offer a solution to this problem.
By branding the products with your store’s name and logo, you can sell high-quality CBD products without being associated with the cannabis plant. In addition, white label CBD products can be customized to meet your store’s specific needs.
This ultimately allows stores selling vitamins, supplements, and nutrition-focused products to reach a wider audience and tap into new markets.
Gyms can integrate white label CBD products into their business by stocking their shelves with these products or incorporating them into their services.
This can attract new customers who are interested in trying CBD, as well as retain existing customers who may already be using CBD products. By aligning themselves with a reputable CBD brand, gyms can also help to boost their own image and reputation.
In addition, gyms that offer CBD-infused treatments or classes can serve as a relaxation and recovery destination for athletes and fitness enthusiasts alike.
Ultimately, there are many benefits to integrating white label CBD products into a gym’s business model, and doing so can help the gym to stand out from the competition.
Not only is the CBD for pets market growing exponentially, but studies show that over 50% of pet owners in the US use CBD for their furry friends.
This means that if you own a pet store and you’re not currently incorporating CBD into your product offerings then you’re missing out on catering to about 50% of your customers.
Not only are dogs, in particular, more receptive to CBD than humans but numerous pet owners use CBD as a way to treat anxiety, seizures, joint issues, and more. Not sure what this might mean in terms of the products you’d offer?
One option is to carry CBD-infused pet treats or food. These products can help to ease anxiety and promote calmness in pets.
Another option is to carry topical CBD products, such as oils or balms, that can be applied directly to the skin. Topical CBD can help to relieve pain and inflammation in pets.
Finally, pet store owners can also offer CBD-based supplements that can be added to a pet’s food or water. Supplements are a great way to provide pets with a regular dose of CBD, and they can be easily incorporated into a pet’s daily routine.
By offering CBD products, you’re ultimately making your brand more appealing to customers and helping improve the health and well-being of their furry friends!
How to Choose the Right Products
While a private label CBD program offers mainly CBD products, there are numerous different types of CBD products under that product umbrella! Likewise, there are a few similar products that you might consider incorporating into your product offerings, such as Delta 8.
As you start to build a brand, it’s important to know what your options are so that you can choose the right products and then create effective marketing to sell those products to the right customer base.
Here is a quick breakdown of your options and what they’re typically used for.
Cannabidiol, or CBD oil, is a natural plant extract that has been shown to have a variety of health benefits. Unlike its cousin THC, CBD does not produce a psychoactive effect. This means that it does not get users “high.”
CBD oil is made by extracting CBD from the cannabis plant and then diluting it with a carrier oil like coconut or hemp seed oil. CBD oil can be taken orally, rubbed on the skin, or inhaled as a vapor.
Some studies have shown that CBD oil can help with anxiety, pain relief, and even improve sleep. However, that’s the case with every other CBD product as well.
CBD gummies are CBD-infused gummy candies. They come in a variety of flavors and colors, and each gummy typically contains a small amount of CBD.
Nowadays, CBD gummies are a popular way to take CBD, as they are easy to consume and generally pleasant-tasting.
Some people find that taking CBD gummies helps to reduce anxiety and improve sleep. Others use them for pain relief or to counteract the side effects of other medications.
CBD topicals are a type of CBD product that can be applied directly to the skin. They usually come in the form of creams, lotions, or balms, and they may contain other ingredients like essential oils, vitamins, and minerals.
Experts believe that CBD topicals are effective for reducing inflammation and pain, and they can also be used to improve skin health. This includes potentially treating skin issues such as eczema or acne.
While CBD topicals are generally safe to use, it’s important to choose a product that is high quality and free from any harmful additives. When working with a white label CBD provider, be sure to ask about this if you’re interested in selling CBD topicals!
CBD Hemp Flower
Smoke shops benefit a lot from selling CBD hemp flowers because it comes in the same form as regular cannabis does. When you sell it, whether as whole buds or even as pre-rolled CBD joints, you’re usually selling to people interested in smoking CBD.
Ultimately, CBD hemp flowers contain high levels of CBD and low levels of THC. CBD hemp flowers can be smoked, vaped, or used to make CBD-infused products.
Unlike THC-rich cannabis strains, CBD hemp flower does not produce a psychoactive “high.” Instead, users report feeling relaxed and calm after using CBD hemp flowers.
It’s important to note that like other CBD products, CBD hemp flower is legal in most states, and it is often used to help relieve anxiety, pain, and other medical conditions.
CBD for Pets
Yes, there are CBD products for pets too! Just like humans, animals have an endocannabinoid system, which helps to regulate a variety of functions, including mood, appetite, and pain perception.
CBD for pets is available in a variety of forms, including tinctures, oils, and treats. It is important to remind consumers that they should consult with a veterinarian before giving CBD to a pet, as there are some risks associated with its use.
However, when used properly, CBD can be an effective way to improve the health and well-being of furry friends. As people care more about their pets now than ever, this makes CBD products for pets a great business idea.
Delta 8 Products
Consumers interested in the benefits of CBD are also likely interested in Delta 8 products as well. Delta 8 is a type of THC, so it’s a bit more psychoactive than CBD. However, it doesn’t give you that same “high” as regular THC (Delta 9) does.
Delta 8 is only about half as potent as Delta 9, making it a more mild option for those seeking the benefits of THC without the psychoactive effects.
Likewise, Delta 8 is a diverse product offering as it comes in a variety of products, including oils, edibles, and topicals. These products are becoming increasingly popular as more people learn about the potential benefits of Delta 8 THC.
More importantly, the Delta 8 market is a lot newer than the CBD market. This makes Delta 8 white label solutions particularly interesting for entrepreneurs looking to enter an especially booming market.
Delta 8 private label programs are the same as CBD white label programs. However, when it comes to selling Delta 8, there are a few things you need to keep in mind. First of all, Delta 8 is federally legal as long as it contains less than 0.3% THC. However, individual states may have their own laws regarding Delta 8.
Additionally, Delta 8 products must be clearly labeled with their THC content and any other relevant information. Finally, it’s important to remember that Delta 8 is a relatively new product. This means you’ll likely need to educate your customers about what it is and how to use it.
However, when working with the right Delta 8 private label provider, you’ll be able to access high-quality, federally-approved products with ease. This will leave you more time to focus on your marketing (which we’ll get into in a bit!).
How to Market CBD Products Online
As mentioned, the CBD industry is still fairly new. This is especially the case for Delta 8 products. However, that doesn’t mean starting a CBD brand is necessarily easy.
In order to be successful, it’s important to have a good marketing strategy. Marketing helps to raise awareness about the company and its products. It also helps to build trust with potential customers and convince them to try the product.
The right marketing campaign can also help to differentiate a CBD product from its competitors. With so much competition in the market, it is essential for companies to find ways to stand out.
Here’s how to start marketing your private label CBD brand or even your Delta 8 private label products.
Choose a Niche
First, think about what type of product you want to sell. Do you want to focus on CBD oil, topical products, edibles, or something else?
Once you’ve decided on a product category, research the different sub-niches within that category to find one that appeals to you.
For example, if you’re interested in selling CBD oil, you could niche down to a specific type of oil (e.g. full-spectrum, broad-spectrum, or isolate), or a specific application (e.g. tinctures, topicals, or vapes).
Likewise, it can be helpful to think about what you’re passionate about.
One of the best ways to narrow down your options is to think about what you’re passionate about. Do you want to help people relax and reduce stress? Do you want to provide natural pain relief? Or do you want to promote general wellness?
Whatever your passion, there’s likely a CBD business opportunity that aligns with it. Once you’ve decided on your passion, it’s important to do your research and make sure there’s a market for your chosen niche.
CBD businesses that cater to a specific need or solve a particular problem are more likely to be successful than those that don’t have a clear focus. So take some time to explore the different options and choose the one that’s right for you.
Consider Your Competition
With a CBD niche in mind, it’s time to scope out the competition.
What other businesses are already serving your target market? How can you differentiate yourself from them? Make sure you have a unique selling proposition that will attract customers to your business.
Understanding who your competition is will also help you see what’s working and what’s not. Take notes! If you see a particular product doing well in your niche, for example, you might want to focus a little more on that.
Ultimately, with a clear understanding of your competition, you can create a CBD business that stands out from the rest.
Get Your Branding Right
While the right private label partner will have hopefully helped you create impressive, attractive branding materials (get in touch if you need help with that), you’ll still need to work to establish your brand voice.
To stand out from the crowd, you need to have a strong and distinctive brand. This means choosing the right name, logo, and packaging for your product. It also means creating a brand identity that reflects the values of your company.
When done well, branding can help you attract new customers and build long-term loyalty. To create the right brand voice, start by thinking about what you want your brand to sound like. Consider your target audience, and what kind of voice would resonate with them.
Once you have a general idea of the kind of voice you want to create, start thinking about how you can infuse that into your communications. Every touchpoint is an opportunity to reinforce your brand voice, so think about how you can infuse it into your website copy, social media posts, email marketing campaigns, and even in-person interactions.
The easiest way to differentiate yourself from your competition as a CBD brand? Focus on creating high-quality products.
This means using pure, potent CBD oil and ensuring that all of your products are third-party tested for purity and potency. At Organics Fulfillment, we do this for all of our white label and private label customers.
Our quality-tested products ensure that from the first moment you speak with us until the moment the products reach your customers’ doors, you can expect quality from start to finish. If you’re unsure of how that process works then just get in touch.
Additionally, to differentiate yourself, make sure your branding is unique and eye-catching. Your packaging and marketing materials should be professional and stylish, and they should clearly communicate what your brand is all about.
And finally, once you’ve launched your brand, ensure you always provide excellent customer service. Make sure your customers always feel valued and appreciated, and always go above and beyond to address their needs. By following these tips, you can make your CBD brand more distinctive and successful.
Focus on the Benefits
Now it’s time to consider the needs of your target audience. If you are selling CBD edibles, for example, why are those users interested in edibles versus CBD oils, for example?
Essentially, answer these two questions:
- Who are you trying to reach with your products?
- What needs do they have that your CBD business can address?
Also, try to focus on crafting marketing messages that can help address the benefits of CBD for those users. Position your products as a solution to their problems.
This means that you could potentially create a niche CBD business for users who need help improving the quality of their sleep.
Focus on highlighting all of the ways your CBD product helps them accomplish that and ensure your website and marketing materials are centered around sleep.
How to Choose the Right Private Label CBD Partner
Now that we’ve walked you through everything you need to know about the CBD and Delta 8 markets, including the products available to you and the benefits of white label solutions, how do you go about choosing the right partner?
Ask for quotes and compare pricing, turn-around times, and minimum order quantities. When speaking with a potential partner, you should also ask about the quality of their products, and whether they use third-party testing to ensure purity and potency. If they allow you to, ask for samples and lab reports to verify the purity and potency of their products.
You’ll also want to consider the manufacturing process. How are the products made? Is it a clean and efficient process? Do they use certified facilities?
And, definitely consider the price of their products. You don’t want to overpay for your products, but you also don’t want to sacrifice quality. Finding a good balance is key. By keeping these factors in mind, you can be sure to find the right private label CBD partner for your business.
Build Your CBD Brand Today
Ready to get started building your CBD brand? At Organics Fulfillment, our private label CBD solutions are designed to make the process as easy as possible for you. From label design and printing to order fulfillment, we take care of it all so you can focus on what matters most: building your business!
Whether you still have questions, aren’t sure about the best product for your brand, or simply want to chat about your options, we’re here to help.
Fill out this form and someone from our experienced, professional team will be in touch within a few business days.